Note: If you have any difficulties registering, please call (717) 653-8106. Thank you!

Coronavirus (COVID-19) Update:
ABC Keystone continues to prioritize your safety to help prevent the spread of COVID-19. When you visit Chapter headquarters you will now see CDC-recommended safety precautions in place including COVID-19 symptom screenings, face mask requirements, enhanced cleaning measures and the implementation of social distancing to protect your health. We thank you in advance for your cooperation as we open up under these guidelines. Please enter the building at Door 1 when you arrive.

We can customize classes for you at your site! Customized training at your site is available following a review of the location for the implementation of current CDC recommended COVID-19 safety guidelines. Please reach out to (Safety) or (Career Development) for more information.

Loading Events

« All Events

  • This event has passed.

Optimizing Websites and Analytics to Increase Profit

November 19, 2019 @ 8:00 am - 9:30 am

$35 – $50

Optimizing Websites and Analytics to Increase Profit

November 19, 2020 / 8:00 am – 9:30 am

Making the Data Work for You

Learn the ins and outs of good website design, how to deliver targeted traffic to your site and use the analytics to gain higher Google ratings and increase profits for your company.

Benefits of Attending:

  • Learn how to design websites and integrated online campaigns
  • Gain confidence in the metrics, what they mean and how to use them effectively
  • Drive targeted traffic to your site
  • Increase your ratings to position your company atop online searches
  • Attribute revenue back to the source to learn what works best for the customers you desire

Topics Covered:

  • Designing a website to reflect company culture
  • Why navigation, feel and mobile friendliness are important
  • Creating integrated marketing campaigns across platforms
  • Marketing the site to deliver targeted traffic
  • Metrics: what do they mean, which are important, how to move them
  • Google Analytics Walkthrough: how to interpret the data and attribute it to specific efforts
  • Gain higher ratings through increased traffic and social media engagement
  • Correlation between higher ratings and increase in revenue

Who Should Attend:

Owners, Marketing and Business Development Professionals will benefit from this session.


Ben Smith, President, ClickUpon has 26 years of experience in holding marketing leadership positions. He spent 15 years running the infrastructure at Clipper Magazine and another 5 years as the President of email marketing company, Listrak, before joining ClickUpon.

Alyssa Ferraro, Senior Social Platform Marketing Specialist, ClickUpon Alyssa works with large and small area businesses to help perfect their marketing approach; strategically growing their client base and attracting key talent.


Preferred registration date: Seven days prior to session date

Price includes: seminar, course materials, coffee and snacks

If you must cancel for any reason, please contact us immediately. Cancellations received less than 7 days of the start of class cannot be refunded; substitutions are permitted.

ABC Members may select the option to be invoiced. Non-members will need to please pay at time of registration either via credit card payment online or by calling Michele at the Chapter office: (717) 653-8106.

EIN: 23-1618254 – Contributions or gifts are not deductible as charitable contributions for federal income tax purposes. However, payments may be deductible by members as an ordinary, necessary business expense. See your accountant for details.

ABC Keystone Membership can help you advance your business!
Contact Mike Bachman Director of Membership to find out more.




November 19, 2019
8:00 am - 9:30 am
$35 – $50
Event Categories:
, , , ,
Event Tags:


Michele Cook


ABC Keystone
135 Shellyland Road
Manheim, PA 17545 United States
+ Google Map