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Manheim Office
135 Shellyland Road
Manheim, PA 17545

Description:

AI is everywhere right now. So far, culture can’t decide if it’s a herald of the apocalypse or the key to utopia. Honestly, it’s a tool that is not unlike any other. It can be leveraged for good or for evil—to grow your business or to complicate things needlessly. But how do you know where it fits into your business? And where does the human element add value that AI cannot? How can using AI with marketing help you make more money?

Before you fire your copywriters and downsize marketing to a single coordinate with ChatGPT, let’s zero in on how AI can change your business and your bottom line for the better. While there may not be a simple answer to this question, there IS a simple system to identify where AI fits and how to integrate it.

Key Points

• It’s not Skynet: What is AI’s usefulness, and how does it impact your business?
• It’s here to stay. Are you?: AI is exponentially being relied on. If you don’t keep up, you may be replaced.
• Faulty intelligence:How to mitigate errors like inaccurate data, misinformation, and plagiarism.

Marketing Boot Camp Series:

Seminar 1: Stop Marketing. Start Communicreating^SM
Seminar 2: Social media SUCKS! But it Works: How to Make it Work for  You
Seminar 3: Sizing Up Your Digital Footprint
Seminar 4: Is AI 4U?

Instructor:

Todd Burgard, Founder and President of Burgard, A Creative Agency 

Todd Burgard has been helping leaders in building and construction create consistent, sustainable growth for over 29 years. As the Founder and President of Burgard, A Creative Agency, his unique approach to marketing has helped countless organizations reach their full potential and maximize their return on investment. Combining deeply creative thinking with strategic analysis and a values-based approach, Todd’s branding process is both classic and groundbreaking.

Registration Date: Seven days prior to the session date

Cancellation Policy: If you must cancel for any reason, please contact us immediately.

• Cancellations received less than 7 days before the start of the class cannot be refunded; substitutions are permitted.

Payment Options:

• ABC Members: Select the option to be invoiced.
• Non-members:
  Please pay at the time of registration either via credit card payment online or by calling the Chapter office: (717) 653-8106.

Important Note: EIN: 23-1618254 – Contributions or gifts are not deductible as charitable contributions for federal income tax purposes. However, payments may be deductible by members as an ordinary, necessary business expense. See your accountant for details.