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Manheim Office
135 Shellyland Road
Manheim, PA 17545

Description:

There was a time when packing as many keywords into your content and spamming out backlinks to other websites meant more site traffic which meant more sales. Those days are long gone! Digital marketing has evolved and is more nuanced than ever. This means that tactics out of sync with your holistic marketing approach are likely to fail.

For digital marketing to succeed, your business needs a tailored solution. This requires understanding where you are, where you want to go, and what you’re currently doing to bridge that gap. Armed with this knowledge, anyone can develop a strategy congruent with their overall marketing to ensure growth and optimize a digital presence that can continue to bear fruit long after the challenge of a starting strategy is met.

Key Points

• Two left feet:  How an amateur digital strategy = awkward marketing interactions.
• One size does not fit all:  Your online presence is as unique to your business as its footprint.
• The bad news first:  Can a digital audit get you on the right digital marketing path?

Marketing Boot Camp Series:

Seminar 1: Stop Marketing. Start Communicreating^SM
Seminar 2: Social media SUCKS! But it Works: How to Make it Work for  You
Seminar 3: Sizing Up Your Digital Footprint
Seminar 4: Is AI 4U?

Instructor:

Todd Burgard, Founder and President of Burgard, A Creative Agency 

Todd Burgard has been helping leaders in building and construction create consistent, sustainable growth for over 29 years. As the Founder and President of Burgard, A Creative Agency, his unique approach to marketing has helped countless organizations reach their full potential and maximize their return on investment. Combining deeply creative thinking with strategic analysis and a values-based approach, Todd’s branding process is both classic and groundbreaking.

Registration Date: Seven days prior to the session date

Cancellation Policy: If you must cancel for any reason, please contact us immediately.

• Cancellations received less than 7 days before the start of the class cannot be refunded; substitutions are permitted.

Payment Options:

• ABC Members: Select the option to be invoiced.
• Non-members:
  Please pay at the time of registration either via credit card payment online or by calling the Chapter office: (717) 653-8106.

Important Note: EIN: 23-1618254 – Contributions or gifts are not deductible as charitable contributions for federal income tax purposes. However, payments may be deductible by members as an ordinary, necessary business expense. See your accountant for details.