Calendar

Manheim Office
135 Shellyland Road
Manheim, PA 17545

Description:

Imagine a community of loyal customers who patronize your business regularly, sing praises of their experience, and buy into why you do business. Maybe you’ve read about it on LinkedIn or worked with a marketing agency that promised it to you (and failed to deliver). It sounds too good to be true.

But it’s not too good to be true. Flashing a new logo, glomming onto the next cultural trend, or masterminding the latest slick sales promo will not get you there. It’s not ten simple steps or a sign on the dotted line. It’s deeper than that. It starts with your values. It ends with sustainable growth and the best ROI you can get.

Communicreation^SM is a marketing philosophy that guides your company to discover its purpose, cultivate trust, and inspire a sense of community.

Key Points:

• Understanding the ROI Equation^SM: Transform your marketing costs into revenue-generating opportunities.
• Build a Brand Your Customers Value(s): Features and benefits (and hearts and minds).
• Talk the Walk, Walk the Talk: Create a brand people BUY—into.

Marketing Boot Camp Series:

Seminar 1: Stop Marketing. Start Communicreating^SM
Seminar 2: Social media SUCKS! But it Works: How to Make it Work for  You
Seminar 3: Sizing Up Your Digital Footprint
Seminar 4: Is AI 4U?

Instructor:

Todd Burgard, Founder and President of Burgard, A Creative Agency 

Todd Burgard has been helping leaders in building and construction create consistent, sustainable growth for over 29 years. As the Founder and President of Burgard, A Creative Agency, his unique approach to marketing has helped countless organizations reach their full potential and maximize their return on investment. Combining deeply creative thinking with strategic analysis and a values-based approach, Todd’s branding process is both classic and groundbreaking.

Registration Date: Seven days prior to the session date

Cancellation Policy: If you must cancel for any reason, please contact us immediately.

• Cancellations received less than 7 days before the start of the class cannot be refunded; substitutions are permitted.

Payment Options:

• ABC Members: Select the option to be invoiced.
• Non-members:
  Please pay at the time of registration either via credit card payment online or by calling the Chapter office: (717) 653-8106.

Important Note: EIN: 23-1618254 – Contributions or gifts are not deductible as charitable contributions for federal income tax purposes. However, payments may be deductible by members as an ordinary, necessary business expense. See your accountant for details.