ABC Keystone Merit Shop Advocacy Blog

JIM WILLSHIER – ABC Keystone’s New Director of Advocacy

ABC Keystone is excited to welcome Jim Willshier to the position of Director of Advocacy. He is responsible for the development, implementation, and management of the comprehensive government affairs program for ABC. This includes all legislative advocacy, PAC, grassroots, and government affairs activities.

In his role before joining ABC Keystone, Jim worked as the Chief Public Affairs Officer for the Pennsylvania Coalition Against Rape (PCAR.) President-CEO, G. David Sload, said “We’re very excited to have Jim on board. His depth of experience, knowledge, and leadership capabilities will complement the ABC Keystone team.”

“I’ve worked with ABC on several issues in the past and always appreciated the professionalism of the organization and its advocacy for members. This is an organization I want to be a part of as it helps the next generation of the workforce find the jobs that they want to learn the skills needed and helps the industry as a whole because everyone has seen how much the economy is rapidly changing over the last few years. I’m excited for an opportunity to use what I’ve learned in government relations to advocate those needs with our public officials,” says Willshier.

Willshier received a Masters of Public Administration from The Pennsylvania State University in 2004. Outside of his professional life, he has served as a volunteer firefighter for the Camp Hill Volunteer Fire Department since 2020. He is also a member of the Relief Association Board. Feel free to reach out to Jim at

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Posted February 9, 2023