Potential. Despite being a relatively simple word, the word ‘Potential’ has many meanings. By definition, potential can refer to having or showing the capacity to become or develop into something in the future. It can also be described as latent qualities or abilities that may be developed and lead to future success or usefulness. Something I found interesting when working on this article were all the similar words associated with potential: Possibilities. Prospects. Promise. Capability. Talent. Power.