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Developing a Social Media Marketing Plan

October 22, 2019 @ 8:00 am - 9:30 am

$35 – $50

Developing a Social Media Marketing Plan


October 22, 2019 / 8:00 am – 9:30 am


Develop Campaign Techniques, Increase Engagement
and Discover Current Trends

Seminar Description:

Take a walk through a Social Platform Marketing Strategy, including details about audience building, tailoring content to specific audiences and reaching potential new customers and employees.

Benefits of Attending:

  • Learn how to manage your online reputation
  • Reply to negative reviews in the right way
  • Decipher engagement data and make it work for you
  • Gain new clients and employees through effective social media campaigns
  • Feel confident in your social media marketing

Topics Covered:

  • Business Facebook page posting
  • Creating advertising campaigns through social media
  • Social media marketing strategies
  • Elements of creative and effective campaigns
  • Recruiting new talent through social media
  • Using engagement data to your advantage
  • Best Practices in social media

Who Should Attend:

Owners, Marketing, Business Development & Human Resources Professionals will benefit from this seminar.


Ben Smith, President, ClickUpon has 26 years of experience in holding marketing leadership positions. He spent 15 years running the infrastructure at Clipper Magazine and another 5 years as the President of email marketing company, Listrak, before joining ClickUpon.

Alyssa Ferraro, Senior Social Platform Marketing Specialist, ClickUpon works with large and small area businesses to help perfect their marketing approach; strategically growing their client base and attracting key talent.

Preferred registration date: October 15, 2019

Price includes: seminar, handouts and snacks

If you must cancel for any reason, please contact us immediately. Cancellations received less than 7 days of the start of class cannot be refunded; substitutions are permitted.

ABC Members may select the option to be invoiced. Non-members will need to please pay at time of registration either via credit card payment online or by calling Michele at the Chapter office: (717) 653-8106.

EIN: 23-1618254 – Contributions or gifts are not deductible as charitable contributions for federal income tax purposes. However, payments may be deductible by members as an ordinary, necessary business expense. See your accountant for details.

ABC Keystone Membership can help you advance your business!
Contact Mike Bachman Director of Membership to find out more.



October 22, 2019
8:00 am - 9:30 am
$35 – $50
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Michele Cook


ABC Keystone
135 Shellyland Road
Manheim, PA 17545 United States
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